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Feb 17

Product Questions to Ask Your Self Weekly

As a product manager you can get distracted easily by a million different things. It’s important once in a while (preferred once a week) to go back to basis and check with your self if the direction your going with the product is the right one.

So here are few questions to ask your self weekly:

  1. Is my product compelling to our target customer?
  2. Have we made this product as easy to use as humanly possible?
  3. Will this product succeed against the competition? Not today’s competition, but the competition that will be in the market when we ship?
  4. Do I know customers that will really buy this product? Not the product I wish we were going to build, but what we’re really going to build?
  5. Is my product truly differentiated? Can I explain the differentiation to a company executive in two minutes? To a smart customer in one minute? To an industry analyst in 30 seconds?
  6. Will the product actually work?
  7. Is the product a whole product? How will customers actually think about and buy the product? Is it consistent with how we plan to sell it?
  8. Are the product’s strengths consistent with what’s important to our customers? Are we positioning these strengths as aggressively as possible?
  9. Is the product worth money? How much money? Why? Can customers get it cheaper elsewhere?
  10. Do I understand what the rest of the product team thinks is good about the product? Is it consistent with my own view?

    Source: http://svpg.com

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