Why Status Search Might Work
I read this article on search engine land and it described few points that show why social search (or search in your friends’ status updates) is the next iteration of search.
I would like to quote few interesting parts of this article:
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To make important decisions, people tend to turn to people they trust. The conventional search engines do a poor job of providing recommendations from trusted sources. Google and the other engines are good at helping consumers find a chiropractor in their neighborhood, but what about finding a chiropractor your friends use and like?
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Why social search could have a very good business model.
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If marketers know what people are thinking and looking for, their ads will be more targeted and annoy fewer non-prospects. This could lead to better results and stronger ROI from marketing efforts.
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Will google buy new social search technologies?
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Google is at a delicate moment in its life cycle and must innovate to keep ahead. They’ll need to think about changes to the search scene carefully. Will there be an acquisition?
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why searching in your friends updates has it’s advantages
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The likelihood that people trust their own networks is only rising as technology is developed to take old, largely offline word-of-mouth processes and accelerate them with increasingly well-tuned social network intelligence engines.
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why social search might have better influence over buying decisions
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Research shows, in any case, that consumers are looking to tap into real, trusted, peer recommendations on products and services across the board, from a stick of gum to an expensive piece of business software. Indeed, it’s these kinds of sources that drive buying decisions.
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